NC Chocolatier

NC Chocolatier’s painted chocolates sit at the heart of the brand, serving as its signature product line and defining its approach to luxury confections.


  • Project Manager: Michael Benjamin
    Creative Direction and Design: Logan Florida
    Photography: Eli Abramowitz

    As part of N    C Chocolatier’s broader packaging system, I designed the signature packaging for the brand’s hand-painted chocolate line. The product required a different approach from the standard cavity-style inserts commonly used for boxed chocolates. Each piece was painted by hand and finished with a high-gloss surface, so the packaging needed to protect the chocolates while giving them a more elevated presentation.

    I designed an insert that raised the chocolates to the lip of the bottom box, bringing the product closer to the customer the moment the lid is removed. The result feels more like a platter than a traditional candy box, allowing the chocolates to be viewed as a full composition rather than as individual pieces set into cavities.

    This structure also improved the customer experience. The chocolates remain secure during delivery, but are easier to see, access, and remove without the obstruction of deep insert walls. The presentation and accent colors emphasise the hand-painted quality of each piece while preserving the presentation expected from a luxury chocolate box.

    Following the successful launch of the 12-piece box, the system was expanded into a 24-piece format, along with two- and six-piece slide-out boxes for smaller gifting occasions.

Close-up of a box of colorful, speckled chocolates from NC Chocolatier, established in 1983, on a brown surface.

By allowing the chocolates to sit flush with the edge of the box, the packaging creates a more elevated presentation and a clear view of the assortment. The design is more ergonomic than a cavity-based insert, ensuring each piece is accessible and visible.

A display case with multiple colorful, speckled ceramic or glass eggs arranged in a pattern on a brown background.
Diagram of an NC chocolate packaging and manufacturing process with layers including a chocolate tray, capsules, packaging, and branding.
Various decorated chocolates in boxes on a brown background.
Various decorated chocolates in boxes on a brown background.
Close-up of a box with colorful decorated eggs inside, and a box with the label 'NC Chocolatier' on a light pink surface.
Box of colorful chocolate truffles from NC Chocolatier with a white and brown box and five decorated chocolates in front.
Colorful decorated Easter eggs displayed on a rack with white boxes and signs.
Display of decorative hand-painted chocolates in a brown box and a white NC Chocolatier box with 16 colorful, speckled, and marbled patterns.
NC Chocolatier marketing collateral of a display of colorful, decorated chocolates in a box with a promotional background reading "More Joy. More Color. More Chocolate."
NC Chocolatier marketing collateral of a box of hand-painted chocolates with colorful splatter designs, branded NC Chocolatier.
NC Chocolatier marketing collateral of a colorful chocolate truffles in a box, with a chocolate box in the background labeled 'NC Chocolatier' and 'EST 1983', and a promotional overlay with the text 'The Art of Chocolate' and 'Order Now'.

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